Having a well-optimized website can boost the performance of your business. It helps you get on top of the search engine results page (SERP), thereby making your company name and products more visible.

SEO is a process that involves using a variety of techniques to boost your website's visibility. These methods include organic SEO and local SEO. The primary goal of SEO is to increase your company's visibility online, while simultaneously ensuring you have the best chances of getting great business leads.

"While there are many other factors involved in SEO, a good keyword strategy is a must."

While there are a lot of factors involved in SEO, the most important one is identifying your ideal customer. If you don't know your customer, you'll waste time and money trying to attract them. By knowing your customer, you'll be able to select the right keywords and optimize your content to attract them.

Another important factor is your website's mobile-friendliness. Search engines place a lot of value on websites that provide a better user experience. You can use Google Analytics to see how many people are viewing your website on any given day, and how many sessions they have. You can also use a tool like Google Keyword Planner to help you pick the right keywords.

While there are many other factors involved in SEO, a good keyword strategy is a must. These keywords will describe your content and help the search engine rank you in the search results.

Another key component of SEO is linking. Inbound links help show Google that you have relevant information, and that other people believe what you say.